How It Started
I was snorkeling off the east coast of Florida at the exact location where I had been just ten years earlier. I witnessed a loss of 40 to 50% of the reef life in that area, it was so shocking it became a life changing revelation.
On another occasion and during an annual snorkeling trip at Crystal River in Florida I noticed the green native grasses that the Manatees had been eating in previous years were gone. A brown moss like plant was now drifting along the bottom of the canals and waterways. The Manatees were eating it and I suspected the nutritional value was far less then rich native grasses. That winter a record number of Manatees died.
These events combined with an affinity for nature supported by a business background ultimately lead me to one conclusion. While environmental organizations were winning battles they were clearly losing the war to save Earth. Thereafter I began developing a synergistic network of organizations and events to create an unstoppable environmental revolution.
Realizing the need to fully empower and unite all organizations and individuals we began building a fully inclusive infrastructure. Ultimately we would create turnkey business solutions to fully network and empower all like-minded organizations and individuals with one common goal – to save Earth.